Modern Feminist Branding, Products, and
Website
OVERVIEW
Women remain underrepresented at every level in corporate America. Women also face significant challenges in the workplace, including equal pay, career opportunities, sexual harassment, and work-life balance. To help spread the true meaning of feminism and combat gender inequality, I designed a brand identity, product line, and website for a fictional company, Modern Feminist. In the words of Chimamanda Ngozi Adichie – “We Should All Be Feminists.”
BRANDING
Modern Feminist believes we should all be feminists. Despite considerable advancements in women’s rights, gender inequality still exists in the United States. It is our social responsibility to promote women’s leadership and foster gender equality to create a more inclusive society. Modern Feminist empowers women to achieve their career ambitions through education, community networks, and public awareness.
The Modern Feminist brand is classy and professional. Gold tones, sharp designs, and modern sophistication are the hallmarks of the Modern Feminist brand. From the logo, color scheme, typography, and overall design, the Modern Feminist brand is classic and timeless.
PRODUCT LINE
Modern Feminist sells luxury office products to empower women to achieve their career ambitions. Products mix clear acrylic materials and gold accents to reflect the Modern Feminist brand. From desk accessories, stationary, notebooks, and journals, products are designed to keep you inspired and motivated throughout the workday.
WEBSITE
Modern Feminist targets recent graduates, experienced professionals, and working mothers. The Modern Feminist website provides tools to help these women achieve their career ambitions and break the glass ceiling. The website includes online training, community networks, events, and an online store. These robust features enable users to make meaningful connections, expand their circle of influence, and build new skillsets.
