ITS Agile
Branding and
Website
OVERVIEW
As a Sr. Graphic Designer for Sevatec, I designed a cohesive branding strategy and website for our joint venture, ITS Agile. The core challenge was creating a brand that combines the strengths of both joint venture partners, Sevatec and Introtrend, as well as establishing a unique brand identity. Working with senior leadership of both joint venture partners, I designed and developed the ITS Agile brand identity, including the logo, typography, colors, and messaging, and applied it across digital and print media platforms.
BRANDING
ITS Agile delivers a wide range of IT security solutions to the federal government, with a specific focus on the transportation sector and financial security services. The ITS Agile logo combines a lock and wheel symbol to specifically market ITS Agile’s core strengths. For the logo font, I incorporated and customized Ethnocentric, a ultamodern typeface that includes outstretched forms and sharp angles, suggesting rapid movement and forward thinking.
WEBSITE
The next challenge was creating a website that markets the capabilities and expertise of ITS Agile as well as both joint venture partners. From a UX/UI perspective, it was important to consider the wants and needs of a variety of users, including government customers, employees, and business partners. In addition, communicating the value proposition and functionality of a joint venture organization was a key consideration.
